Simply effective serums

About us

House of Serums was established to empower everyone with a skincare routine that works for them. Not based on complexity or covering up, but on targeting skin issues at their core to achieve beautiful skin in a way that’s simple, sensorial, and powerful.

Our masters of serumery understand the science behind skin – not just how high performance actives can treat specific issues, but what it takes to maintain healthy skin every day. We take proven ingredients in line with the latest evidence based research, intelligently formulate them into potent serums, and turn them into luxurious moments of self care for your skin. If it doesn’t work to gently improve and enhance skin health, it stays out.

We’re already helping people with cutting edge formulations for a variety of skincare concerns – the world’s first dedicated serumery, where premium, proven products are formulated with care, consideration, and results in mind.

Because skincare is personal

From the founder

In a world where skincare feels increasingly complicated and confusing, House of Serums was born out of a personal desire to do things differently.

I battled with acne and sensitive skin for many years and tried just about every product claiming to help. Some products soothed, some helped for a day or two, but many just made my skin worse. I struggled to find something that could deliver long term results and address the underlying causes of my skin issues. What changed was my philosophy – I realised that achieving beautiful skin meant sticking to a simpler skincare routine, with potent ingredients delivered in the most effective way. Serums were the answer.

The molecular composition of serums makes them able to penetrate deep into the skin, taking highly concentrated actives to where they’re needed most. By targeting skin concerns at the root, they deliver lasting results and daily nourishment.

What I struggled with is finding serums that I knew were responsibly formulated, free from irritants, and put together in a way that maximised performance. House of Serums is designed to put quality and skin science front and centre, with genuine care over every detail, from our premium ingredients to the sustainable, recyclable packaging.

Henna Jooma, House of Serums Founder

Powerful serums from a London based skincare brand

Our values

It’s about more than formulating the right serums. We’re proud to be a team with strong values that we share with our customers and partners.

Be the best

Like our customers, we’re uncompromising on quality. We spent over two years developing our first product, researching the right ingredients and perfecting our formulation methods. We're deeply committed to the highest standards in every product, refusing to use harsh ingredients, and choosing only high performance actives backed by research.

Be caring

We care deeply for people and the planet. From PETA-certified, cruelty-free and vegan products to sustainable packaging and a 100% customer satisfaction policy, House of Serums is built on empathy and responsibility.

Be inclusive

We strive for a future where everyone can achieve beautiful skin through effective, premium serums – regardless of gender, ethnicity, skin types, or skin concerns.

Be honest

Transparency is key to everything we do, from how we label and report on the ingredients we use to detailed insights on every one of our formulations.