Have you ever considered what’s really in your skincare products? The difference between refined and unrefined oils may hold the secret to healthier, more radiant skin. At House of Serums, we believe in clean, potent ingredients, which is why we use cold-pressed, unrefined oils for their powerful skin benefits.

What are unrefined oils?

Unrefined oils are subject to minimal processing and commonly extracted using cold-pressing techniques, meaning they retain more of their natural vitamins, nutrients, and antioxidants. Refined oils, on the other hand, undergo heat and chemical processing, stripping away many of these beneficial properties. The result? Unrefined oils are richer, more effective, and better for your skin.

Why you should choose unrefined oils

1. Nutrient powerhouse and enhanced potency: Unrefined oils retain more of their natural nutrients, such as essential fatty acids and antioxidants, which contribute to overall skin health. These oils help to nourish, protect, and support the skin's natural barrier, making them more effective compared to refined oils that lose many of these beneficial components during processing. Research shows that "cold-pressed plant oils have better nutritive properties than those that have undergone the refining process."[1] By maintaining their natural composition, unrefined oils offer a more potent and holistic approach to skincare.

2. Antioxidant-rich: Studies indicate that "antioxidants help protect the skin by preventing free radicals from causing damage."[2] Unrefined oils are particularly effective at preserving these essential antioxidants, providing vital protection that helps maintain youthful and healthy skin. By reducing oxidative stress, they promote a more radiant complexion and contribute to overall skin vitality.

3. Pure, natural scent: During the refining process, oils often lose their natural scent, leading to the addition of synthetic fragrances—common irritants in skincare. Unrefined oils retain their natural, mild fragrance, making them a much gentler option for sensitive skin.

The House of Serums difference

At House of Serums, we focus on the purity and potency of our ingredients, using cold-pressed, organic oils to ensure your skin receives the best nature has to offer. Our No.1 Retinol + CoQ10 Serum includes:

• Sea buckthorn oil: Rich in omega-7 and antioxidants, sea buckthorn oil supports skin regeneration and is excellent for healing and repairing damaged skin.
• Rosehip oil: Loaded with vitamin A and essential fatty acids, rosehip oil is a natural anti-aging powerhouse, promoting collagen production and reducing hyperpigmentation.
• Grapeseed oil: Lightweight and non-comedogenic, grapeseed oil is packed with vitamin E and linoleic acid, making it ideal for balancing oily skin while deeply moisturising.

By choosing unrefined oils, you’re opting for ingredients that nourish your skin at a deeper level, leaving it brighter, healthier, and better protected. Make the switch and experience the difference for yourself.

[1] Anti-inflammatory and skin barrier repair effects of topical application of some plant oils. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5796020/

[2] Unveiling the mechanisms for the development of rosehip-based dermatological products: an updated review. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11043540/